For the last decade, Facebook has been the largest social media site worldwide, with 2.91 billion people using it every month (Hootsuite 2022). Around 36.8% of the world population are Facebook users (Hootsuite 2022). By and large, the popularity of Facebook makes it an attractive channel for marketers. It was shown that Facebook is a…Read More
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Impacts of Artificial Intelligence on Employment and Workplace
“Hey Siri!”. It is by all means one of our daily conversations… with our phones. Artificial Intelligence (AI), which has been studied for over one hundred years, is now present in every aspect of our life, especially in employment and workplace. Without doubts, AI creates new categories of employment, and lowers costs of many goods…Read More
Psychological reasons behind toilet paper panic buying
Reflecting on different types on heuristics makes me immediately think of the recent phenomenon _ “toilet paper”. Just a few months ago, Finnish people rushed to supermarkets to buy and stock toilet paper when there was a Covid-19 outbreak in Finland. At that point, I thought that social behaviours were ridiculous. Now, I would say…Read More
Competitive Keyword Analysis – A Powerful Tool for Keyword Research
If you have engaged yourself in SEO for a while, you would have heard SEO experts emphasizing over and over again the importance of “keywords”. However, I am certain that not many SEO marketers teach you how to find the right keywords. In this blog, I will introduce Keyword Competitive Analysis – a powerful tool…Read More
When Is The Use of Recommender Systems Most Useful?
Hi there, recently I did a small study on the question above, just for curiosity. The answers I received, in fact, don’t let me down. In this blog, I will share with you my findings. Recommender systems (RSs) are software tools and techniques that suggest you what to buy based on your data and other…Read More
6 Cute Or Awkward Customer Feedbacks Online
Shopping online is no longer a trend but a habit for customers. Therefore, it is more critical than ever for online B2C businesses to gain customers trust. One obvious way is to collect as many as high ratings and good feedbacks from customers. Yet… there still exist many feedbacks that make our brains stuned. Following…Read More